Operating as a start-up within Eastman Kodak Company, Kodakit had crossover B2B & B2C marketing needs that required a multi-pronged communications and content approach. One of my first projects at Kodakit was to build a new website to attract a more modern digital user, which lead to a 35% increase in community engagement, while elevating our social presence organically. We structured content strategy around growth, and ensure that our content strategy supported these unique business goals.
Simultaneously, we leveraged paid media ads to acquire a community of users across the globe for clients that needed upwards of 1000 photoshoots executed in often less than a month, across multiple markets. This position utilized many of my talents, especially around community engagement, communications leadership and content strategy. I also launched a for-good initiative with an NGO out of Thailand, raising funds and awareness to fight human trafficking.
During my time at Kodakit, I developed the company's first content and marketing strategy, managed user acquisition globally, developed the company's tone and voice, and was a vocal champion for the user (photographers). With a skeleton creative team, we launched an ecommerce site, client acquisition campaigns, and cultivated engagement campaigns like monthly newsletter and social partnerships.
I elevated social media channels as a means to engage and creative positive sentiment in a digital atmosphere ruled by bad reviews and reactive customers; this increased brand loyalty and customer lifetime value in our user community. Overall, content consistently increased in engagement and viewership by over 150%, and our cost of engagement decreased by nearly 70%. By developing partnerships with photography sites like Unsplash (judged in the Unsplash 2017 Awards), along with groups like StreetFoto SF, we were able to support the photography community outside of the business.
